IG Index Rebrands as just IG

Saturday, 22nd September 2012

IG Index, one of the longest established spread betting firms rebranded as simply 'IG' at the beginning of this week. Tim Howkins, CEO of IG explained in the Standard that the company has seen significant growth over the last 7 years, and it is now a FTSE 250 company with a valuation of £1.7 billion. The company was previously operated as 'IG Index' for spread betting, and 'IG Markets' for CFDs (Contract for Difference), but they have now been brought together under the 'IG' brand.

One of the key upcoming offerings is a platform called Insight, which is intended to bring together news and commentary for all markets that can be traded with IG.

Our initial feel is that 'IG' feels short; and it follows in the trend of other companys such as TD Waterhouse (who simply went to 'TD'). The branding is more analytical (lots of wavy lines), and an architectual type design. It will be interesting to see if they try to aquire the domain IG.com as well - which is currently held by a Portuguese company.




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